Ultimate Sweat Challenge
P&G - Gillette
Commercial & Branded content
When Degree anti-perspirant claimed it out performed Gillette’s Clinical in sweat protection, we set out on a direct course to set the record straight with a counter strike campaign that turned up the heat.
With only a few weeks of lead time, Lightborne was able to construct an elaborate gym set within our production studio to bring The Ultimate Sweat Challenge to life.
Expertise
- Creative Direction
- Video Production
- Post Production
- Motion Design
- Sound Design & Mixing
- Color Correction
From live action shoot, followed by post production, Lightborne enabled Procter & Gamble to quickly respond to their competitor’s false claims with a visually stunning spot that is working to convert consumer beliefs and directly impact product sales. In total we delivered 24 deliverables for the campaign, in 2 languages, all within just 4 weeks.
- This head-to-head creative campaign has been so successful that P&G has leveraged this same format for Secret Clinical antipersperant.
Credits
Project credits
- Zach Daulton Director
- Ryan Elliott DP & Colorist
- Rob Gray CD Set Design
- Brad Grawe Editor
- Riann Wiggins Producer
- Andy Erb Animator
- Lee Hoffman Animator
- Justin Lee Animator
- Chris Gliebe CD Post
