Lightborne Communications

TYR “Swim”

More and more, agencies come to Lightborne and Scott Fredette to rebrand entire brands. This brand essence video for TYR swimwear was part of a larger content-based campaign filmed in Florida with TYR’s Olympic swimmers. Combining gorgeous underwater footage with raw imagery above ground, Scott successfully helped re-launch TYR’s new campaign.

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Director – Scott Fredette

Executive Producer – Scott Durban

Editor – Jeremiah Shuff

Colorist – Brandon Kraemer 

Design/Lead Animator – Caleb Halter 

Post Producer – Riann Wiggins

Sound Designer – Ryan Limke