Lightborne Communications

TYR “Brand Essence”

More and more, agencies come to Lightborne and Scott Fredette to rebrand entire brands. This brand essence video for TYR swimwear was part of a larger content-based campaign filmed in Florida with TYR’s Olympic swimmers. Combining gorgeous underwater footage with raw imagery above ground, Scott successfully helped re-launch TYR’s new campaign.

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Director/DP – Scott Fredette
Editor – Jeremiah Shuff
Producer – Scott Durban
Design – Caleb Halter
Animator – Caleb Halter
Color – Brandon Kraemer