Little Kings – Flavors
Little Kings Cream Ale, the legendary old school beer in the tiny 7oz. bottle has been a midwest favorite for decades. A “gateway” beer to generations of young consumers it holds a special place in our hearts and our hands. So when they needed to launch two new flavors, Agave Lime and Blood Orange to excite a whole new customer base and help relaunch the brand as a whole, we flipped our wigs at the opportunity. Let’s take this “old man” beer with vintage caché and crank the flavor up in both image and taste. Little Kings worked with our sister company Borne Content to update the brand, their packaging, and marketing initiatives across all media for the launch. Lightborne created a series of commercial spots to help introduce the new flavors handling the production and post.