Lightborne Communications

Gillette – The Choice Is Clear, featuring Chef Aarón Sánchez


Gillette keeps it fresh with a new campaign featuring Chef Aarón Sánchez, promoting Gillette’s new line of deodorants and antiperspirants featuring clear shield technology. From broadcast to social spots, the Lightborne team produced 78 deliverables for the iconic brand. Production wise we shot with the celebrity chef on location at his Johnny Sánchez restaurant in New Orleans. On the post end of things we handled the editorial, color, audio, and 3D product imagery for multiple product SKUs. Shown here is the broadcast :15 version.

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Creative – Gillette / P&G
Director – Dan Addison
DP – Bjorn Addison
Production Design – Sherri Korhonen
Animation – Ligthborne
Editorial – Lightborne
Production – Lightborne